Show viewers why they should watch
Tell us what the video will help people learn or feel. A how-to video might start by showing the end result. A talk might start with a question that both guests see in different ways. We look for a start that makes people want to hear the rest.
The first clip must fit the story that follows. Share your draft title and thumbnail idea with the video files. A thumbnail is the cover image people see before they click. We use both to check that the start of the video gives viewers what they came for.
Make the middle easy to follow
We ask what the viewer needs to know next. Two long parts may make the same point. A clear shot may explain more than a long speech. We put the story in order first. Then we add images, words on screen, and music where they help.
The pace should fit the moment. Hold a screen shot long enough for people to read it. Let a joke or a shocked look land. Cut a point that has already been made. Share parts of your past work that feel most like you. That helps us keep your voice while we trim the video.
Send the files with a short set of notes
You do not have to make a rough edit first. Name the files and tell us which parts must stay. Point out a later take if it fixes an error. For a talk or interview, list names and terms that need a careful check. Add the other shots, logos, or images we will need.
A short outline can help even if the shoot changed the story. Tell us what you first meant to show and what changed. Mark any sponsor lines that must stay as written. If a cut could change what someone meant, flag that part for review.
- Tell us who the video is for and what they should learn.
- Share the draft title, cover image idea, and style examples.
- Label new takes that fix a line or a fact.
- Point out key moments, required words, and missing files.
Watch our work and choose a plan
Watch a full video in our work samples. See how the start leads into the first point. Watch a shift between ideas and stay for the end. Use your own usual footage to test the fit. Creators who qualify can ask for one free sample edit. No payment is needed. The sample does not start a paid plan.
Starter costs $2,799 a month and includes three long-form videos. Creator costs $4,499 a month. It includes four long-form videos with A/B thumbnails, which are cover image options. You also get 10–15 Shorts and a dedicated editor and content strategist. The strategist helps with your content plans. Creator includes 48-hour priority turnaround.
Empire costs $7,299 a month. It includes unlimited editing with A/B thumbnails, everyday Shorts, and a dedicated editor and strategist. It has 24-hour priority turnaround. Talk with us about your raw footage and dates before you choose. Each plan also includes storage and a board to track your work.
Build a story map before adding effects
For a 20-minute interview, begin with a one-sentence viewer question. Mark the answer, the strongest example, the turning point and the conclusion in the raw recording. Those moments form the spine of the edit; the rest earns its place by helping the viewer follow that spine.
A first cut should resolve the structure before polishing every graphic. Ask for feedback on repeated points, confusing transitions and missing context first. Locking those decisions early prevents a beautiful sequence from being rebuilt because the story changed.
- Opening: show the question or stakes without giving away every answer.
- Middle: group related points; remove explanations repeated later.
- Ending: deliver the promised answer before the call to action.