Start with what the viewer needs
Tell us who the video is for and what you want them to take away. That helps us choose what to keep and what to cut. A how-to video may need to show the first step sooner. A funny clip may need a pause so the joke has time to land.
We can use text, images, music, and sound to help tell the story. Send a video you like and tell us which part works for you. You might like its clean text or the way it explains a hard idea. That gives us a clear starting point for your edit.
Keep the same editor as your channel grows
Every plan comes with an editor who learns your style. You also get space to store files and a project board to track each edit. Keep your notes and style examples there. That way, you do not need to explain the same things for each new video.
Send your raw footage, which means the video files before the edit. Add a brief: a short note about what you want us to make. Include the title, who will watch, and the parts we must keep. Point out any names, facts, or sponsor lines we need to check.
- Tell us what the opening should show.
- Mark the words and shots that must stay.
- Add the time in the video to each change you ask for.
Choose a plan for the videos you make
Starter costs $2,799 per month. It includes three long-form videos, which means full videos for your channel. Creator costs $4,499 per month. It includes four full videos, 10–15 Shorts, and A/B thumbnails. Thumbnails are the cover images people see before they click. A/B means you get different designs to compare.
Creator also includes an editor, a content strategist, and 48-hour priority turnaround. A strategist helps with content plans. Empire costs $7,299 per month. It lists unlimited editing, A/B thumbnails, and everyday Shorts. It also includes an editor, a strategist, and 24-hour priority turnaround.
Start with a normal month of work. If you need full videos, look at Starter first. If you also need Shorts and thumbnails, look at Creator. Talk with us about your files and dates before choosing Empire. We need to check how the work fits your plan.
See how the edit feels on your own video
Watch our work and look for a video close to yours. Can you follow the story? Is the voice clear? Do the extra shots help you understand it? Then choose a normal recording from your channel to help us see what you need.
Creators who qualify can get one free sample edit. You do not pay for it, and it does not start a paid plan. Book a call to tell us about your channel. When you watch the edit, check that it still sounds like you. Give notes on the parts you want to change.
Match the edit to the channel, not a preset
A sports story, a finance explainer and a travel video have different reasons for the viewer to stay. In a sports story, establish the question before adding supporting footage. In an explainer, let the viewer understand the example before moving to the next chart. In travel, preserve the moments that show the place and the person experiencing it.
Bring one representative recording to your sample-edit call. Agree on the audience, the opening promise and the moments that must stay. Judge the sample on whether the story is clear and your personality survives the edit.
- Story: can a new viewer explain what the video is about after the opening?
- Sound: is speech clear across cuts, music and location changes?
- Voice: would your regular audience recognise the channel without seeing its name?