Give the image and opening the same goal
Tell us why someone should watch this video. Try to say it in one sentence. If you show a room change, the image may need a clear before and after. If you teach a skill, show what the viewer will be able to do.
Share the title you plan to use. The title, cover image, and opening should fit together. If the image raises a question, the video needs to answer it. Help us find the part of your footage that delivers the idea. Footage means the video files you send for the edit.
Compare designs with a clear question
A/B thumbnails let you compare different designs. Each design should explore a real choice. Would a close view of the object make it clearer? Would less text help? Can the image tell the story without using every word from the title?
Creator and Empire include this thumbnail work. Talk with us about the designs and images you want to use. The plans do not list running tests or managing uploads as part of that work. Agree who will run a test, post the video, and check the results.
Choose a plan for the whole month
Creator costs $4,499 per month. It includes four full videos with A/B thumbnails and 10–15 Shorts. You get an editor and a content strategist, who helps with content plans. You also get file storage and a board to track the work. Creator lists 48-hour priority turnaround.
Empire costs $7,299 per month. It lists unlimited editing with A/B thumbnails and everyday Shorts. It also includes an editor, a strategist, file storage, and a project board. Empire lists 24-hour priority turnaround. Ask us what the edit times cover for your video and dates.
Starter costs $2,799 per month for three full videos. It does not list A/B thumbnails. Choose based on the videos you plan to make. Tell us how much footage you have and when you need the work before you pick a plan.
Send images that help tell the truth
Send clear photos, useful frames from the video, and your brand files. Brand files may include a logo, fonts, and colors. Tell us what the viewer should notice first. If the image shows a result, make sure that result is in the video too.
Look at the image when it is small. Can you still tell what it shows? Check the names, objects, and any claims in the text. Then watch the opening. Make sure it starts to give the viewer what the image and title led them to expect.
- Send the title and one clear reason to watch.
- Include photos, video frames, and brand files.
- Say what you want to learn by comparing the designs.
- Check the image and the start of the video together.
Check the promise from thumbnail to opening
Write the promise of the thumbnail in one sentence. Then watch the first 30 seconds of the edit. The opening should establish that same subject, not make the viewer wait through an unrelated introduction. An eye-catching package can earn a click and still lose trust if the video does not deliver.
Compare thumbnail concepts that make different promises, rather than changing only a colour. Review the result alongside viewing behaviour and the video topic. A higher click-through rate alone does not prove that the complete viewing experience improved.
- Thumbnail: one clear subject at phone size.
- Title: add context instead of repeating every word on the image.
- Opening: show why this specific story is worth the viewer’s time.